# identity.md

## Organization Overview
- **Company Name:** Loralei's Gifts & Boutique
- **Mission:** To be a one-stop destination for outfits, jewelry, gifts, gift baskets, bath and body, and local artisan finds, proudly offering 99% USA-made products, while providing a welcoming, down-to-earth experience to every customer.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Location: Kodak, TN. Founded Date: Details forthcoming.
- **Size and Scale:** Recognized as a Top 3 Boutique in the state by the Global Boutique Award, hosted by HUB.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
  - Loralei (Founder/Owner): Possesses an Accounting Degree and background in Business Law and Marketing, with 18 years of experience in banking, rising to banking operations supervisor. [About Me](https://loraleisonmain.com/pages/about-us)
- **Team Structure and Departments:** The team emphasizes a welcoming, down-to-earth approach, valuing each customer. [Meet the Team](https://loraleisonmain.com/pages/meet-the-team)
- **Company Culture and Values:** A welcoming, down-to-earth, and appreciative culture, focused on building relationships with customers and supporting USA-made products.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a retail boutique offering a diverse range of products including apparel, jewelry, gifts, bath and body items, and local artisan crafts, with a strong commitment to sourcing 99% USA-made products.
- **Location(s) and Geographic Presence:** Primarily serves customers from its location in Kodak, TN, and the surrounding East Tennessee region.
- **Key Partnerships and Affiliations:** Collaborates with local artisans to offer unique finds. Details forthcoming.